Makeup ᴍɪɢʜᴛ ɴᴏᴛ be the first thing on a mum’s minds while giving birth, but for some ultra-glamorous women, it’s become essential to apply some sʟᴀᴘ while in the ᴛʜʀᴏᴇs of ʟᴀʙᴏᴜʀ. There are a lot of things to remember as you prepare to welcome a baby into the world. Have you remembered your ʙɪʀᴛʜɪɴɢ ᴘʟᴀɴ? Childbirth is ᴘᴀɪɴFᴜʟ, ᴛɪʀɪɴɢ, ᴍᴇssʏ, ᴀɴᴅ ɴᴏᴡ, ɢʟᴀᴍᴏʀᴏᴜs. Women around the world are blending and contouring with the ongoing trend of applying makeup before giving birth. We aren’t talking about a touch of mascara or some undereye cover-up to freshen up your face. No, these mothers are doing full face makeup that is Instagram ready.
It ᴍɪɢʜᴛ sound bizarre, but ᴜɴᴅᴇʀ ᴘʀᴇssᴜʀᴇ to always look Instagram-ready, ɴᴇᴡ ʀᴇsᴇᴀʀᴄʜ has found that 68 per cent of Bʀɪᴛɪsʜ women feel the need to put on makeup the day that they give birth. With more and more mums posing for birth announcement snaps just hours after their baby is born, mums are ensuring they look their best for their precious first moments as a parent. Two-thirds of mothers-to-be, aged 18 to 31, are now said to be investing in beauty treatments including manicures, pedicures, spray tans and blow drys ahead of the big day. The growing trend of post-birth beautifying looks to be fuelled by Instagram influencers who, if these pictures are anything to go by, could be pressuring new-mums to get out their makeup tools. New York makeup artist, Alaha Karimi, went ᴠɪʀᴀʟ for the three makeup prep photos she shared back in 2016. She said:” The ɢʟᴀᴍ-ᴜᴘ provided a much-neededᴅɪsᴛʀᴀᴄᴛɪᴏɴ from I ᴄᴏɴᴛʀᴀᴄᴛɪᴏɴs. I went to the ʜᴏsᴘɪᴛᴀʟ at 7:30 a.m., and I was in ʟᴀʙᴏʀ for a total of 10 hours that day. I had ᴀɴ ᴇᴘɪᴅᴜʀᴀʟ around 8:30 or 9:00 a.m., so when it started to wear off, I needed something to ᴅɪsᴛʀᴀᴄᴛ ᴍʏsᴇʟF Fʀᴏᴍ ᴛʜᴇ ᴘᴀɪɴ.”
Alaha had her beauty photos go ᴠɪʀᴀʟ in 2015 when she shared images of herself in the process of applying her make-up followed by another pic of her ᴇxᴘᴇʀɪᴇɴᴄɪɴɢ ᴄᴏɴᴛʀᴀᴄᴛɪᴏɴs in the middle of it. She is known for her bridal makeup looks and made a joke that if her makeup could last through a wedding day filled with tears, it could hold up during ʟᴀʙᴏʀ. She’s far from the only one. Another fellow beauty influencer Dana Chavez checked to make sure her contouring was on fleek and her eyebrows shaped up for her ʟᴀʙᴏʀ. Another people, Lee Ann Jarrell took her childbirth glam so seriously that she said she ‘ʀᴇFᴜsᴇᴅto give birth until her makeup was all done in 2018. ɴᴏᴛ all women who want to get dolled up do it themselves. Makeup artist Tegan Woodford, from Queensland’s Gold Coast, was called in to do a makeover for her sister-in-law as she was going into ʟᴀʙᴏʀ. “I got a phone call from my sis-in-law at 2am saying she had her first ᴄᴏɴᴛʀᴀᴄᴛɪᴏɴ,” recalled Tegan, and said she immediately jumped on the next flight to Adelaide.